How to Make it in the Music Business in 12 Easy Steps

Veteran Band Manager teaches you the secrets of his proven formula for music success that anyone can put to use right now.

Why you haven’t made it yet

Dear musician,

I make a great living from the music business. That’s a fact!

What about you? If you’re like a lot of other frustrated musicians

You play gigs but are not earning enough from them to sustain you…
You work hard, write great songs but you haven’t had the breaks, and…
You know there must be a “method” to getting ahead in the music business, but you just can’t figure it out

Am I close?

It’s OK. It’s not your fault. I spent many years playing in bands, never getting anywhere. It wasn’t until I started to manage bands that I began to see what I had been doing wrong all those years.

Fast forward to today, with 13 years professional Band Management under my belt and some great successes I now know exactly what needs to be done to succeed in this business. These are the things all successful acts do that 99% of aspiring bands and artists don’t.

I’m going to tell you what they are…

The Secrets to Success

There are 12 components to succeeding in the music business– 12 things you have to understand and do right. This is what they are:

Brand
Look
Fund Creation
Fan base
Media training
Business sense
Fliers, press packs & printed media
Distribution
Web Skills
Copyright & Professional Bodies
Touring
Festivals

Now it’s not enough to know that these exist – I’m sure you’ve all heard of them before. The big “secret” is knowing how to do each one properly and, more importantly, knowing how to do them easily and efficiently.

I’ve spent 13 years distilling each one of these essential steps into a simple to use format that I apply to all the bands I manage. I’ve tried and tested every technique – keeping the ones that work and removing those that don’t.

What I’m left with is an easy to implement, highly effective set of techniques that anyone can apply to their music career and make an instant difference. These secrets work.

How I created the 12 Step Formula

My job is managing bands so ensuring that they succeed is critical. It was very important that I found a way to crystallise my knowledge into an easily repeatable format. My success and livelihood depended on it.

So I sat down and really worked through every success I ever had, and every mistake I had made along the way. I broke each one down into the simplest of terms to totally understand what had made things work, and what had made things fail. And each one came to down to one or more of 12 things being done right. And this is where the 12 steps were born.

The First Major Success

After this revelation the first time I put all the steps into action was with a band called English Pride for a song called “Savva Nuvva”. This was an idea that I took from a bedroom recording to playing live to 90 million TV viewers, then a 36,000 stadium audience directly after. We also sold a little over 12,000 copies in Europe after I secured a deal with EMI Europe.

Now this wasn’t the greatest song in the world, and the band involved were in their 40s – but we still achieved some amazing things… Here’s the song (it’s on YouTube):

All of this was thanks to using the 12 step formula, and it was after this massive success that I knew I had something special on my hands.

Even More Success

Since then I have applied the 12 Step Music Success Formula to many bands and artists– here are just some of the highlights...

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